When people talk about the difference between online and offline advertising, one of the big themes is accountability ? you just can't get the kinds of data about, say, a TV campaign, that you can about an online banner. (Though the online world isn't entirely transparent, either.) A startup called Convertro is trying to change that. Until now, Convertro has analyzed the effectiveness of online marketing. Today, it's launching a product that offers similar data for TV campaigns. Instead of relying on surveys, it promises to actually track the link between TV ads and traffic to your website.Source: http://feedproxy.google.com/~r/Techcrunch/~3/qTc0zNxr6Yk/
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