When Dish announced their new ad-skipping tech, response was fairly muted. Sure it was some cool technology - the experience is seamless in that you notice maybe the first second of a commercial and then a little notification pops you over the commercials entirely - but TV execs are reportedly upset by Dish's unilateral decision. Fox's Peter Rice said it was "a strange thing to do" and NBC is still evaluating it. However, what is really interesting is that Dish decided to go ahead with the service at all.Source: http://feedproxy.google.com/~r/Techcrunch/~3/xkVn23Dpb9Y/
Michael Michele Michelle Behennah Michelle Branch Michelle Malkin
I don't think Auto Hop is a strange thing to do at all. It's actually a pretty awesome feature that I'm very glad to hear about. I was behind in hearing about it because I was away on vacation, so I was thrilled when a couple of my coworkers at Dish told me about it yesterday. Kudos to Dish for putting the power in the consumer’s hands and giving them the option if they want to sit through annoying commercial breaks or not! I know that when I do watch TV, it feels like the ads are longer than the actual show, so that's where Auto Hop is a huge benefit to me. The power is in my hands on my favorite PrimeTime Anytime shows and I love it!
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