When we have a positive experience—a great meal, say, or a wonderfully romantic encounter—it's natural to want to talk about it. But a new study suggests that word-of-mouth stories blunt our feelings about experiences. In other words, telling people about your best kiss or favorite restaurant will make it feel less special.
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Source: http://feeds.gawker.com/~r/gizmodo/full/~3/awdiMDrWjik/happy-memories-become-less-special-if-you-talk-about-them
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