Friday, January 20, 2012

Groupon Buys Social Shopping Platform Mertado To Bolster Groupon Goods

Screen Shot 2012-01-20 at 3.46.15 PMWe've been hearing rumbles about Groupon taking its Groupon Goods initiative more seriously, and those rumbles have a little more weight today, as the company has acquired�Mertado, the social shopping startup that uses Facebook as a distribution platform. From the Mertado blog:
"Our mission at Mertado has always been to expose a selection of high quality, unique, lifestyle-oriented products to consumers wherever they spend their time. Working toward this goal, we have strived to create shopping experiences that build bridges between content, commerce & community.

Source: http://feedproxy.google.com/~r/Techcrunch/~3/Hm-AEUaD27A/

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