Thanksgiving + Black Friday Mobile Traffic Up 60% From 2010

Mobile is growing as a medium for ecommerce, with users sourcing deals from their phones and tablets before visiting physical stores according to a new study by Usablenet, The company�which powers mobile sites for�100 top U.S. retailers including JCPenney,�Aeropostale, and REI tracked 180 million page views and 1 million mobile users over Thanksgiving and Black Friday. It saw mobile traffic to its clients was up 60% from the same period last year, with Thanksgiving sending more traffic than the following day. Usablenet also found that iOS devices accounted for 42% of the traffic, trumping Android, and trouncing the tiny traffic from Windows and Nokia devices.

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